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Case Studies

Once: The U.S. Release that Almost Wasn’t

The first time that I saw the movie Once, it was via a less-than-perfect DVD copy in a conference room with two dozen music industry executives, assistants and interns. It was sometime in 2006, and we were watching the film to determine if both the movie and soundtrack justified a release in the U.S., and,...

“I’m already watching the project evolve…” (The Mark Marshall Interview, Part III)

This is the final entry in our three-part interview series with independent musician Mark Marshall, examining the ways that he is using social media to both promote and shape the final outcome of his massive Four for 4 project. Special thanks to Mark for allowing our readers to learn more about how he is...

“I’d be lying if I said that it wasn’t a struggle…” (The Mark Marshall Interview, Part II)

...this is the second in our three-part interview series with Mark Marshall on his Four for 4 Project, focusing on how he is making it all happen, both in terms of technology and in terms of funding. Friday we will examine the ways that he is using social media to both promote and shape...

“One Man…One Year…Four albums…” (The Mark Marshall Interview, part I)

...when we heard that the independent musician Mark Marshall was not only going to release four albums over the course of the next year, but also a documentary film, as well as launch a subscription-based social media experience around the creation of said albums, we had to discover if there was a method to his...

Is Music Piracy Wrong? (MusicianWages.com group blogging event)

...rather than continuing to re-hash ethics-related piracy debates from the late 90s and running around in philosophical circles, what we should all really be discussing is how musicians can earn a living making music, despite the rampant music piracy, as it's not going away, regardless of what theRIAA and others may believe that lawsuits can...

Case Study: modernsextrash.com (Effectively Engaging Your Fans Through Web 2.0)

...in the post-Platinum world that the music industry finds itself, the artists who will succeed are those who are able to convert the curious listeners into avid (rabid?) fans. A significant part of doing that comes through communicating with fans on their terms and providing access to not just the music, but the experience...