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Music Industry 101

Record Store Day: Show Your Local Indie Music Store That You Care

One of the more effective ways for you as an independent musicians to promote your music and discover new listeners is through your local independent record store. These stores and their customers are at the center of any healthy local music scene. Thus, they should be a key part of your music marketing strategy. April...

Musicians: how do you define success?

Today, you can successfully earn a comfortable living as a musician, and despite what you may think, it’s not that much more work. However, you have to have a different definition of success. After looking at Rollo & Grady's interview with marketing genius Seth Godin, we examine how success as a musician today...