Not at SXSW? Not a problem…

As you know, we were not at SXSW this year, but here are some of our favorite articles and recaps from people who did actually attend…

Smackdown: Music Is My Day Job vs. The Huffington Post

Mike McCready’s essay for the Huffington Post on the future of the music industry demonstrates a fundamental misunderstanding of the opportunities and possibilities that artists now have access to: you don’t need mass exposure, and you don’t need the support of a major label. Build your tribe and create your own success.

Record Store Day: Show Your Local Indie Music Store That You Care

One of the more effective ways for you as an independent musicians to promote your music and discover new listeners is through your local independent record store. These stores and their customers are at the center of any healthy local music scene. Thus, they should be a key part of your music marketing strategy.

April 18, 2009, is the annual Record Store Day celebration–an excellent opportunity to both support these music-centric businesses and to promote your music to the locals. Read on to learn how…

Musicians: how do you define success?

Today, you can successfully earn a comfortable living as a musician, and despite what you may think, it’s not that much more work. However, you have to have a different definition of success.

After looking at Rollo & Grady’s interview with marketing genius Seth Godin, we examine how success as a musician today is different from what it was in the 1980s and 1990s.