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Music Marketing 101

Musicians: What Can You Learn from a Group of Boy Scouts?

  Every February, I take a large group of Boy Scouts from Manhattan on their annual Winter Camp event.  For those who have not done it before, winter camping is everything that you would imagine it to be (and probably more), but it always ends up being a great time, despite the cold and (usually)...

Facebook is NOT MySpace

...on MySpace it was cool to be friends with everyone, whether you knew them or not in the real world, and the number of friends you had became some sort of twisted badge of honor as well as bragging rights (regardless of how unresponsive most of them were/are to your updates). That is all...

Musicians: how do you define success?

Today, you can successfully earn a comfortable living as a musician, and despite what you may think, it’s not that much more work. However, you have to have a different definition of success. After looking at Rollo & Grady's interview with marketing genius Seth Godin, we examine how success as a musician today...