Finding Your Audience: YouTube

…there are many articles and forums to help you determine how best to find an audience on YouTube, as well as examples of people who are doing it successfully. While we do not want to duplicate most of what is already out there in excess, there are some specific things that musicians should be doing to find and network with their audience on the popular video sharing website…

Finding Your Audience: Social Networks

…finding people who care about what you do is not nearly as labor intensive–especially for musicians–as it once was thanks to the prominence of social media, but that does not mean you can take it for granted that your ideal audience will find you. In fact, there may be too many tools available that will allow you to search for your audience. Here are some of our recommendations for using social media to find your fans, especially if you are just beginning or starting from scratch…

Somebody wants to hear your music…

…if there is one thing that we can learn from Blip.fm–besides the fact that people from around the world like to share what they are listening to–it is that if you make music, there is someone who wants to hear it; you just need to reach your audience…

Smackdown: Music Is My Day Job vs. The Huffington Post

Mike McCready’s essay for the Huffington Post on the future of the music industry demonstrates a fundamental misunderstanding of the opportunities and possibilities that artists now have access to: you don’t need mass exposure, and you don’t need the support of a major label. Build your tribe and create your own success.

Record Store Day: Show Your Local Indie Music Store That You Care

One of the more effective ways for you as an independent musicians to promote your music and discover new listeners is through your local independent record store. These stores and their customers are at the center of any healthy local music scene. Thus, they should be a key part of your music marketing strategy.

April 18, 2009, is the annual Record Store Day celebration–an excellent opportunity to both support these music-centric businesses and to promote your music to the locals. Read on to learn how…

Musicians: What Can You Learn from a Group of Boy Scouts?

Every February, I take a large group of Boy Scouts from Manhattan on their annual Winter Camp event.  For those who have not done it before, winter camping is everything that you would imagine it to be (and probably more), but it always ends up being a great time, despite the cold and (usually) wet [...]

Indaba on The Colbert Report

Regardless of whether or not you are a member of the ColbertNation, you should check out this interview where IndabaMusic.com founder Dan Zaccagnino speaks about this new tool for online collaboration between musicians. Has anyone used Indaba yet? What was the experience like? The Colbert ReportMon – Thurs 11:30pm / 10:30c Dan Zaccagnino Colbert Report [...]