Case Study: modernsextrash.com (Effectively Engaging Your Fans Through Web 2.0)

…in the post-Platinum world that the music industry finds itself, the artists who will succeed are those who are able to convert the curious listeners into avid (rabid?) fans. A significant part of doing that comes through communicating with fans on their terms and providing access to not just the music, but the experience that you (and your music) create. modernsextrash are an excellent example of a band that is striving to provide their fans with that very thing…