finding your audience
John Doe on the Current State of the Music Industry: “You sort of deserve it.”
The one-and-only John Doe was interviewed by the guys over at CNET on modern recording techniques, the price of music and file sharing. The whole thing is worth reading, but here is one of our favorite quotes:
I don’t have the discipline or the organizational skills to have my own label but I take my hat [...]
Smackdown: Music Is My Day Job vs. Digital Music News
In “The DIY Utopia,” Digital Music News editor Paul Resnikoff takes on the idea that independent artists can earn a living from being a full-time musician. I do not mind that he is asking questions about the economic viability of the do-it-yourself model, nor do I take specific issue with his reluctance to make predictions on what the evolution from the major-label machine to DIY will have on the industry and music marketplace in general. However, what irritates me about this particular commentary (and prompted this response) is his obliviousness to the existence today of so many successful independent musicians who were not signed at one time or another to a major label…
Once: The U.S. Release that Almost Wasn’t
The first time that I saw the movie Once, it was via a less-than-perfect DVD copy in a conference room with two dozen music industry executives, assistants and interns. It was sometime in 2006, and we were watching the film to determine if both the movie and soundtrack justified a release in the U.S., and, if so, through which of our distribution channels…
Musicians Library: Highlights from Around the Web (21 April 09)
…we feature some of our favorite articles from around the web that you should consider adding to your library (virtual as that library may be), including highlights from KnowTheMusicBiz.com and FutureofMusicBook.com…
Finding Your Audience: As Suggested By You…
…over the last week, we have looked at ways to find your audience, and the feedback was phenomenal, both in terms of appreciation and in terms of suggestions for additional ways to find your audience. Here, we feature some of the top reader suggestions that apply to our general readership…
Finding Your Audience: Twitter
…Twitter is the hip social media thing to do right now, but after you peel back the hype and “trend-spotting” news reports (and actually start to use the service!), you will discover that Twitter allows for interaction unlike any other type of social media, and there are specific benefits to musicians that no other service can offer, especially when it comes to connecting with fans…
Finding Your Audience: YouTube
…there are many articles and forums to help you determine how best to find an audience on YouTube, as well as examples of people who are doing it successfully. While we do not want to duplicate most of what is already out there in excess, there are some specific things that musicians should be doing to find and network with their audience on the popular video sharing website…
Finding Your Audience: Old-Skool Style
We have been focusing on using technology and, more specifically, the internet to find your ideal audience, but the truth is that musicians have been successfully finding fans for much longer than the last decade, and many of those Old-Skool pre-internet techniques are still very effective. Here are a few tried and true ways to find your audience that the internet can not duplicate…
Finding Your Audience: Social Networks
…finding people who care about what you do is not nearly as labor intensive–especially for musicians–as it once was thanks to the prominence of social media, but that does not mean you can take it for granted that your ideal audience will find you. In fact, there may be too many tools available that will allow you to search for your audience. Here are some of our recommendations for using social media to find your fans, especially if you are just beginning or starting from scratch…
Musician’s Library: Duct Tape Marketing (Identifying Your Ideal Audience)
In our Musician’s Library column, we highlight books, articles and essays that can help musicians as they strive to earn a living from their music. Today, we look at what you can learn about finding your audience from John Jantsch’s guide to marketing for small businesses, Duct Tape Marketing.
Thanks to the guys at MenWithPens.ca and [...]
