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Posts tagged "niche marketing"
Ghostbusters and the Modern Musician, part I (Keymasters & Gatekeepers)

Ghostbusters and the Modern Musician, part I (Keymasters & Gatekeepers)

I have been thinking a lot about Ghostbusters lately, and the more that I think about it, the more that I believe that there is a lot that independent musicians can learn from the film. Seriously! Thus, our new series: Ghostbusters and The Modern Musician. Today, we examine one of the film's key...

Finding Your Audience: As Suggested By You…

...over the last week, we have looked at ways to find your audience, and the feedback was phenomenal, both in terms of appreciation and in terms of suggestions for additional ways to find your audience. Here, we feature some of the top reader suggestions that apply to our general readership...

Finding Your Audience: Twitter

...Twitter is the hip social media thing to do right now, but after you peel back the hype and "trend-spotting" news reports (and actually start to use the service!), you will discover that Twitter allows for interaction unlike any other type of social media, and there are specific benefits to musicians that no other service...

Finding Your Audience: YouTube

...there are many articles and forums to help you determine how best to find an audience on YouTube, as well as examples of people who are doing it successfully. While we do not want to duplicate most of what is already out there in excess, there are some specific things that musicians should be doing...

Finding Your Audience: Social Networks

...finding people who care about what you do is not nearly as labor intensive--especially for musicians--as it once was thanks to the prominence of social media, but that does not mean you can take it for granted that your ideal audience will find you. In fact, there may be too many tools available that will...

Musician’s Library: Duct Tape Marketing (Identifying Your Ideal Audience)

  In our Musician’s Library column, we highlight books, articles and essays that can help musicians as they strive to earn a living from their music. Today, we look at what you can learn about finding your audience from John Jantsch’s guide to marketing for small businesses, Duct Tape Marketing. Thanks to the guys at...

Somebody wants to hear your music…

...if there is one thing that we can learn from Blip.fm--besides the fact that people from around the world like to share what they are listening to--it is that if you make music, there is someone who wants to hear it; you just need to reach your audience...