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personal branding

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“I’m already watching the project evolve…” (The Mark Marshall Interview, Part III)

This is the final entry in our three-part interview series with independent musician Mark Marshall, examining the ways that he is using social media to both promote and shape the final outcome of his massive Four for 4 project. Special thanks to Mark for allowing our readers to learn more about how he is making this all happen…

“I’d be lying if I said that it wasn’t a struggle…” (The Mark Marshall Interview, Part II)

…this is the second in our three-part interview series with Mark Marshall on his Four for 4 Project, focusing on how he is making it all happen, both in terms of technology and in terms of funding. Friday we will examine the ways that he is using social media to both promote and shape the final outcome, and yesterday we examined the genesis of his idea to release four albums in one year as part of a subscription package…

“One Man…One Year…Four albums…” (The Mark Marshall Interview, part I)

…when we heard that the independent musician Mark Marshall was not only going to release four albums over the course of the next year, but also a documentary film, as well as launch a subscription-based social media experience around the creation of said albums, we had to discover if there was a method to his apparent madness…This is the first in our three-part interview series with Mark, focusing on where the idea came from and why he has chosen to release his music in this manner…

So you’re not going to SXSW…

Now, don’t get me wrong–SXSW is an amazing experience, and I do wish that I was attending this year. However, not attending is not the end the world, and as a working musician, you can use this upcoming week to your advantage if you are smart about it.

Musicians: how do you define success?

Today, you can successfully earn a comfortable living as a musician, and despite what you may think, it’s not that much more work. However, you have to have a different definition of success.

After looking at Rollo & Grady’s interview with marketing genius Seth Godin, we examine how success as a musician today is different from what it was in the 1980s and 1990s.

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