social networks
Ghostbusters and the Modern Musician, part I (Keymasters & Gatekeepers)
I have been thinking a lot about Ghostbusters lately, and the more that I think about it, the more that I believe that there is a lot that independent musicians can learn from the film. Seriously! Thus, our new series: Ghostbusters and The Modern Musician. Today, we examine one of the film’s key subplots, a tale of passion and love that transcends time and all obstacles. Yes, today I want to talk about the love affair of Zuul and Vinz Clortho…
Hypebot’s Massive Tuesday News Update
We were going to publish a list of some of our favorite music-industry articles today, but Hypebot beat us to it with their massive list of music-industry related articles, press releases and more. Click through for comments on “free” from Seth Godin, info on Sirius XM & Touchtunes and more…When you can’t beat ‘em, pat [...]
Whrrl 2.0: Let Your Fans Tell Your Story
Whrrl is a relatively-new application that allows people to collaborate in the telling of a story and then share that same story with friends on Facebook and Twitter. Impressed with the many possibilities this application presents for independent musicians, we reached out directly to Whrrl’s music community guru himself Marcus Sacco who took some time out his day to tell us more about how Whrrl can help independent musicians connect with their fans…
“I’m already watching the project evolve…” (The Mark Marshall Interview, Part III)
This is the final entry in our three-part interview series with independent musician Mark Marshall, examining the ways that he is using social media to both promote and shape the final outcome of his massive Four for 4 project. Special thanks to Mark for allowing our readers to learn more about how he is making this all happen…
“I’d be lying if I said that it wasn’t a struggle…” (The Mark Marshall Interview, Part II)
…this is the second in our three-part interview series with Mark Marshall on his Four for 4 Project, focusing on how he is making it all happen, both in terms of technology and in terms of funding. Friday we will examine the ways that he is using social media to both promote and shape the final outcome, and yesterday we examined the genesis of his idea to release four albums in one year as part of a subscription package…
“One Man…One Year…Four albums…” (The Mark Marshall Interview, part I)
…when we heard that the independent musician Mark Marshall was not only going to release four albums over the course of the next year, but also a documentary film, as well as launch a subscription-based social media experience around the creation of said albums, we had to discover if there was a method to his apparent madness…This is the first in our three-part interview series with Mark, focusing on where the idea came from and why he has chosen to release his music in this manner…
MySpace Music Updates: The Good, The Bad and the (very) Ugly
…if MySpace is an intricate part of your online presence, than you should definitely play with these new features and determine how best to incorporate them into what you are already doing there…However, if you are not already making MySpace an intricate part of your day-to-day efforts to connect with fans, these new features are no reason to reconsider your MySpace efforts…
Case Study: modernsextrash.com (Effectively Engaging Your Fans Through Web 2.0)
…in the post-Platinum world that the music industry finds itself, the artists who will succeed are those who are able to convert the curious listeners into avid (rabid?) fans. A significant part of doing that comes through communicating with fans on their terms and providing access to not just the music, but the experience that you (and your music) create. modernsextrash are an excellent example of a band that is striving to provide their fans with that very thing…
Finding Your Audience: YouTube
…there are many articles and forums to help you determine how best to find an audience on YouTube, as well as examples of people who are doing it successfully. While we do not want to duplicate most of what is already out there in excess, there are some specific things that musicians should be doing to find and network with their audience on the popular video sharing website…
Finding Your Audience: Social Networks
…finding people who care about what you do is not nearly as labor intensive–especially for musicians–as it once was thanks to the prominence of social media, but that does not mean you can take it for granted that your ideal audience will find you. In fact, there may be too many tools available that will allow you to search for your audience. Here are some of our recommendations for using social media to find your fans, especially if you are just beginning or starting from scratch…
